Business Model Canvas: Connect Nine Blocks to Real Economics

MyBreakEven | Published 5 November 2026 | Original fictional USD case

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Completed reference case
Model item	Original hypothesis	Evidence / calculation	Revision
Customers / fee	10 at 600	6000 monthly revenue	Enter here
Delivery labor	80 hours at 30	2400 total; no double count	Enter here
Supplies	10 at 30	300 total	Enter here
Overhead	1800	1500 illustrative result	Enter here
Capacity	96	12 whole eight-hour clients maximum	Enter here
Scope change	10 hours per client	100 hours; capacity exceeded	Enter here

Your case

Business / period / evidence source / reviewer / decision / next review date

Blank decision record
Model item	Original hypothesis	Evidence / calculation	Revision
Customers / fee	Enter here	Enter here	Enter here
Delivery labor	Enter here	Enter here	Enter here
Supplies	Enter here	Enter here	Enter here
Overhead	Enter here	Enter here	Enter here
Capacity	Enter here	Enter here	Enter here
Scope change	Enter here	Enter here	Enter here

Calculation and decision controls

Fill the nine blocks for one model

Original fictional example: recurring small-office cleaning
Block	Illustrative hypothesis	Evidence needed
Customer segments	Nearby offices needing after-hours cleaning	Buyer interviews and site criteria
Value propositions	Consistent scoped service with documented completion	Pilot and customer acceptance
Channels	Local referrals and direct outreach	Cost and conversion records
Customer relationships	Named contact and monthly scope review	Retention and issue records
Revenue streams	Monthly contracted service fee	Accepted terms and collections
Key resources	Trained crew, transport and equipment	Available hours and quotes
Key activities	Scheduling, cleaning, checks and invoicing	Time log and quality checks
Key partners	Supply vendor and backup support	Actual availability and terms
Cost structure	Job-linked labor/supplies plus period overhead	Cost ledger and commitments

The framework is associated with Alexander Osterwalder, Yves Pigneur and Strategyzer. Use the official Strategyzer canvas for the original tool and its applicable usage terms. The table and worksheet here are an independently written case and evidence record, not an official Strategyzer template.

Connect the customer promise to the operating numbers

Assume ten office customers each pay $600 a month: revenue is $6,000. Each requires eight worker-hours at a defined loaded delivery cost of $30 per hour, so delivery labor is $2,400. Supplies are $30 per customer, or $300. Contribution after those included delivery costs is $3,300. Subtract $1,800 defined monthly overhead for an illustrative $1,500 operating result before omitted financing and tax items.

Ten customers need 80 worker-hours. If practical delivery capacity is 96 hours, the same eight-hour scope supports at most 12 whole customers, before considering route and scheduling constraints. A promise of unlimited additional service contradicts the cost and capacity blocks. Do not count the same salaried labor in both the $30 hourly rate and the $1,800 overhead.