MyBreakEven | Original fictional USD example | 3 November 2026
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| Measure | USD / result |
|---|---|
| Net attributed revenue | 12000 |
| Media spend | 3000 |
| Product cost | 5400 |
| Fulfillment and fees | 1800 |
| Creative/support | 1200 |
| Included profit | 600 |
| ROAS multiple | 4 |
| Total cost ROI percent | 5.2631579 |
| Marketing investment return percent | 14.2857143 |
Business / period / source records / assumptions / reviewer / decision / review date
| Measure | USD / result |
|---|---|
| Net attributed revenue | Enter here |
| Media spend | Enter here |
| Product cost | Enter here |
| Fulfillment and fees | Enter here |
| Creative/support | Enter here |
| Included profit | Enter here |
| ROAS multiple | Enter here |
| Total cost ROI percent | Enter here |
| Marketing investment return percent | Enter here |
ROAS = attributed conversion revenue ÷ advertising spend. A 4× result means $4 attributed revenue for each $1 of media spend; it is not $4 profit. Where a platform tracks non-revenue conversion value, call the metric conversion-value ROAS rather than cash sales.
ROI = net return ÷ defined investment cost × 100%. Net return subtracts the costs included in that definition. Some teams report campaign profit divided by media/marketing investment; others divide by all included costs. Both can be interpretable, but only if the numerator and denominator are explicit and comparable.
| Ledger item | Amount | Treatment |
|---|---|---|
| Net attributed revenue | $12,000 | After credits/returns in this example |
| Ad spend | $3,000 | Media only |
| Product costs | $5,400 | Cost of fulfilled sales |
| Fulfillment and transaction fees | $1,800 | Additional sale-linked costs |
| Creative and campaign support | $1,200 | Separate from media |
| Included total cost | $11,400 | Sum of all four cost lines |
| Profit after included costs | $600 | $12,000 − $11,400 |
ROAS is $12,000 ÷ $3,000 = 4×, or 400%. Total-cost ROI is $600 ÷ $11,400 = 5.26%. A separately labelled marketing-investment return is $600 ÷ ($3,000 + $1,200) = 14.29%. The different percentages do not conflict: their cost bases differ. The case excludes general company overhead, interest and tax, so $600 is not represented as company net income.